Your Challenge

A creative idea able to engage the customers is what you need to stand out at the pos during one of the busiest times of the year. Sanbittèr and Baci Perugina launch a promotional initiative, which becomes the protagonist of all the in-store communication activities and an effective lever to increase sell out.

Our Solution

A heart-shaped balloon on a starry blue sky: isn’t it the perfect scenary where you’d like to give a toast with you lover? “Brindate tra le Stelle” (toast among the stars) is the concept for all the POP materials.  Exhibitors, promotional desks and shelf materials create a branded area able to attract the shopper in store and increase cross selling.