Your Challenge

Nescafé Dolce Gusto becomes Official Supplier of the A.C. Milan fotball club: a good opportunity to increase the brand awareness and to expand the target.

Our Solution

Sharing passion and values with people is the right way for a brand to get to their hearts. Our smiling hostesses welcomed A.C. Milan fans outside the stadium, inviting them to taste Dolce Gusto drinks. The relationship stems from a smile and is strengthened thanks to a digital campaign, which follows the fans of the Rossoneri team online: the digital contest final prize is an exclusive experience at the San Siro stadium.